Apple iPhone 13
How did we get such a huge camera upgrade to fit?
We designed a totally new architecture and turned the lenses 45 degrees to fit in our best dual-camera system ever — with its biggest Wide camera sensor. We also made room for our sensor-shift optical image stabilization. And we equipped the Ultra Wide camera with a faster sensor.
Presenting Cinematic mode
Filmmakers use a technique called rack focus — shifting focus from one subject to another — to guide the audience’s attention in their movies. Now iPhone makes it easy for you to bring the same storytelling technique to your videos.
Cinematic mode automatically creates beautiful depth effects and focus transitions
Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
Our OLED display gets 28 percent brighter, up to 800 nits, so it’s easier to see in full sunlight. And it still goes up to 1200 nits for HDR content. You’ll notice bright whites, true blacks, and every shade in between. Yet the display conserves power better than ever.
iPhone 13 features a cinema standard wide color gamut, displaying colors just as filmmakers intended. And with precise color accuracy, everything on the screen looks remarkably natural.
The Super Retina XDR display has an ultrahigh pixel density, so photos, videos, text — whatever you’re viewing — looks extra-sharp. And the display is even more expansive, thanks to a smaller TrueDepth camera area.
Shared with You
Now the links, images, and other content shared with you in Messages are featured in a new Shared with You section in the corresponding app. You can even reply right from the app you’re enjoying it from — without going back to Messages.
Match your devices to your mindset
Focus helps you stay in the moment when you need to concentrate or step away. Choose from a list of Focus options or create your own to allow only the notifications you want — you can get work done while you’re in the zone or enjoy a distraction‑free dinner.
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